Right, so here we are. The Coastie has become reality this week. Last week a small local Tutukaka Coast publication like the Coastie was still only an idea. Today I am finalizing the layout for issue two!
On the Tutukaka Coast we must be about 3-4000 people (if not more) living here permanently. During summer population numbers seem to grow significantly for a few weeks and Matapouri buzzes with holiday visitors and holiday home owning families.
The T-Coast is a bit of a home grown tourism secret as it's off the beaten track which follows the Highway 1 route through Whangarei to Cape Reinga. And so I still find people shaking their heads in disbelief when I say: "hey, if you are not visiting the Coast you are missing a true gem in NZ's treasure trove. Only the 2nd best most unspoiled coastline in the World ... with the LARGEST marine cave on the planet at the Poor Knight's Islands ... etc ... etc ...
Now about this Local Spirit
Jonzone Creations Whangarei the first 950 Coastie Newsletters, issue #1 got printed and about 950 of them were distributed, at least 750 got into RD3 Tutukaka Coast letterboxes. The remainder went to the local shops and cafes.
Thanks to avid local Tutukaka Business enterpreneurs buying adverts, Issue #2 is going to print tomorrow (double the size) and is due out in Tutukaka Coast letterboxes mid next week. We are mail dropping to Glenbervie, Ngunguru, Tutukaka and Matapouri areas.
And ... we are doing it in co l o u r !
Good luck to us T-Coast locals. Feedback about The Coastie #1 has been fabulous.
So let's hang in there for long enough to see this concept grow some wings and F L Y !
To be continued ...
PS: Matt had The Coastie #1 delivered to his letterbox on Matapouri Rd on Thursday. The next morning at 8:10 a lady called him saying - "I got your details from The Coastie, would you be able to come do my lawns for me?" :-)